An absolute career highlight to be included in the McCann Worldgroup / IPG delegation to ADCOLOR in Los Angeles last weekend. The event champions diversity and inclusion in creative industries.

Thrilled to be part of the team that led McCann Canada to become Strategy’s 2024 Digital Agency of the Year – Silver.

Leveraging marketing science to drive urgency for biodiversity loss and climate change.

Thrilled to have taken on a new role as Chief Creative Officer of McCann Worldgroup in Canada, and Global AI Creative Lead for McCann Worldgroup. Some early thoughts on how its going and what's ahead.

Our new work for one of the world’s largest food companies – Grupo Bimbo – has picked up a silver Cannes Lion in Design: Wayfinding & Signage.

Joy! It’s a D&AD Wood Pencil in Use of Technology for BMW US. “Hofmeister Kink” transforms a legacy design feature into a modern driving experience for BMW owners and fans.

Thrilled to see many deserving folks from the Performance Art team placing well on Strategy’s Creative Report Card this year.

With two-year-old training data, the world’s most popular AI chatbot knows nothing about the one-year-old war. So we prompted it to remind us all why Ukraine still needs our help.

We used machine learning to unlock an iconic brand asset that’s been hiding in plain sight: the BMW Hofmeister Kink.

Some great news for our clients at Black & Abroad, the team at Performance Art and all our incredible partners.

Excited to be representing Canada on the 2022 Cannes Lions Social & Influencer Jury.

The good people at Muse by Clio were kind enough to give me the “2 minutes with…” interview treatment.

New work for Black & Abroad: A new map of America that visualizes The Culture as elevation.

Hot versus cold media, and six ideas for getting more emotion out of your creative data. Check out my new piece on Medium.

More human! Less human! We’re doomed! We’re saved! Five of us dropped in on NY Advertising Week for a panel called “Artificial Humanity” – traversing the rocky worlds of AI, AR, marketing automation, the metaverse, ethics and beyond. Moderated by Highsnobiety co-founder Jeff Carvalho, with the amazing Harsh Kapadia, MJ Zilla and Henry Ajder (via Zoom).

Analytics and creativity as equal partners? Yes! Let’s get into it. Thrilled to join Kelsey Robinson (McKinsey & Company) and Chris Duffey (Adobe) for the Creative Crossover – a discussion series new to the 2021 Cannes Lions.

Our “Publicly Traded” platform for LifeStyles Wellness has won the Grand Prix in Creative e-Commerce at the 2021 Spikes Asia awards.