Generative AI generates a Lion.

Our new work for one of the world’s largest food companies – Grupo Bimbo – has picked up a silver Cannes Lion in Design: Wayfinding & Signage. An amazing international, cross-functional agency and client team behind this one. Congrats to all! Watch the case film here.

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Picking mountains, automating creative and working with the most talented people, partners and clients I can find.

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D&AD Wood Pencil for Hofmeister Kink