IPG launches data-driven creative agency Performance Art

“New York, NY, July 07, 2021 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced an addition to its strong roster of data and technology fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that helped build FCB/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company’s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing solutions. Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black & Abroad.”

Couldn’t be more excited! Website here.