Our Chicken. Your Questions.
“Raw. Gross. Genius.” – Financial Post
In 2012, we created one of the most powerful food quality platforms in McDonald’s history. Still, by late 2013, hard questions remained.
Among the most troublesome, two widely shared stories about Chicken McNuggets – that they’re made from “pink goop” and/or whole ground up birds.
We launched with two ultra-provocative national TV spots:
