Things that are happening now-ish.
New work: Real Smooth Moves
A smart little social campaign for McDonald's from the fertile minds of Tracy Wan (Copywriter) and Amy O'Neill (Art Director). I was the ACD. This is the case study.
Looking for better problems at the University of Toronto
The good people at Rotman Commerce asked me to speak with students about advertising. I hope this Einstein quote helped.
New work: Happy Meal
Made specifically for YouTube, this guerilla pre-roll reminds parents that McDonald's is the place where kids can play with their food. Written by Sanya Grujicic. Art Directed by Andrew Bernardi. Associate Creative Directed by me.
Cannes! Gold!
Miles Savage (left), Andrew McCartney (right) and myself (centre) representing team Tribal Toronto at Cannes. In all, "Our Food. Your Questions." took home four Lions, including a Gold in Cyber.
Posing. Posturing.
Derek and I were profiled in a recent issue of Toronto Standard's Uniform Project: Ad Men.