Things that are happening now-ish.

Generative AI generates a Lion.
Ian Mackenzie Ian Mackenzie

Generative AI generates a Lion.

Our new work for one of the world’s largest food companies – Grupo Bimbo – has picked up a silver Cannes Lion in Design: Wayfinding & Signage.

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D&AD Wood Pencil for Hofmeister Kin
Ian Mackenzie Ian Mackenzie

D&AD Wood Pencil for Hofmeister Kin

Joy! It’s a D&AD Wood Pencil in Use of Technology for BMW US. “Hofmeister Kink” transforms a legacy design feature into a modern driving experience for BMW owners and fans.

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New work: A Prompt for Ukraine
Ian Mackenzie Ian Mackenzie

New work: A Prompt for Ukraine

With two-year-old training data, the world’s most popular AI chatbot knows nothing about the one-year-old war. So we prompted it to remind us all why Ukraine still needs our help.

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Gold at Cannes
Ian Mackenzie Ian Mackenzie

Gold at Cannes

Some great news for our clients at Black & Abroad, the team at Performance Art and all our incredible partners.

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Engineering emotion
Ian Mackenzie Ian Mackenzie

Engineering emotion

Hot versus cold media, and six ideas for getting more emotion out of your creative data. Check out my new piece on Medium.

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Paneling at NY Advertising Week: “Artificial Humanity”
Ian Mackenzie Ian Mackenzie

Paneling at NY Advertising Week: “Artificial Humanity”

More human! Less human! We’re doomed! We’re saved! Five of us dropped in on NY Advertising Week for a panel called “Artificial Humanity” – traversing the rocky worlds of AI, AR, marketing automation, the metaverse, ethics and beyond. Moderated by Highsnobiety co-founder Jeff Carvalho, with the amazing Harsh Kapadia, MJ Zilla and Henry Ajder (via Zoom).

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Creative Crossover at Cannes
Ian Mackenzie Ian Mackenzie

Creative Crossover at Cannes

Analytics and creativity as equal partners? Yes! Let’s get into it. Thrilled to join Kelsey Robinson (McKinsey & Company) and Chris Duffey (Adobe) for the Creative Crossover – a discussion series new to the 2021 Cannes Lions.

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It’s a podcast!
Ian Mackenzie Ian Mackenzie

It’s a podcast!

Lyranda Martin-Evans grills me on the iconic 2013 McDonald’s transparency platform “Our Food. Your Questions.”

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