ian

NAME:
Ian David Mackenzie

WHERE I WENT TO SCHOOL:
Honours BA from the University of Toronto.

WHAT I DO FOR WORK:
Advertising. My portfolio is a mix of traditional, digital, social and integrated creative for brands such as McDonald’s, Canadian Tire, Yum!, Honda, Labatt and Cadbury. I love delivering big, seamless, idea-driven work (such as this, this, this and this). Among the shows that have recognized my work are Cannes Lion, One Show, Webbys, Clio, Communication Arts, ADCC, CMA and Marketing.

NOW:
Executive Creative Director at FCB/SIX

BEFORE:
Executive Creative Director at KBS Toronto
Creative Director at KBS Toronto
Associate Creative Director at Tribal DDB – Toronto
Senior Copywriter at Tribal DDB – Toronto
Copywriter at Grip Limited – Toronto

SELECTED PUBLICATIONS:
Q&A in Communication Arts: Show up. Be nice. Be persistent.
Op/Ed for Applied Arts: The art of branded storytelling
Op/Ed for Applied Arts: Owning ownability
Op/Ed for Big Orange Slide: Brand like Batman
Op/Ed for Big Orange Slide: Just because your client bought it doesn’t mean it’s good

AWARDS & RECOGNITION:
2017
“The Call That Comes After” – Drug Free Kids Canada
Clio Awards – Direct: Digital/Mobile, PSA – Bronze
PROMO! Awards – Most Innovative Idea or Concept – Gold
PROMO! Awards – Best Digital Marketing Campaign – Silver
PROMO! Awards – Best Use of Online Video – Silver
ECHO Awards – Best use of Mobile – Gold
ECHO Awards – Best use of DRTV/Video – Gold
ECHO Awards – Not for Profit – Gold
ECHO Awards – Best use of Technology – Silver
Strategy Awards – Connection Strategy – Gold
Strategy Awards – Cause – Silver
CMA – Direct Engagement, Public Service – Bronze
CMA – Experiential and Innovative Media, Public Service – Bronze
Cannes Lions – Creative Data: Use of Real-time Data – Shortlist
Webby’s – Best Use of Interactive Video – Nominee
PIAF Awards – Creative Use of Technology – Shortlist
Hollywood A-List Awards – Single, Interactive, Online Film & Video – Shortlist
Hollywood A-List Awards – Interactive, Integrated Campaign – Shortlist
ADCC – Interactive, video – Merit

“Cannes Meow” – FCB/SIX self-promo
ADCC – Interactive, digital self-promo – Silver
ADCC – Mobile app – Merit
CMA – Community Engagement, Business Products & Services – Silver
CMA – Digital, Business Products & Services – Silver
One Show – Self-promo – Shortlist
Webby’s – Digital campaigns – Honoree

2016
“Money at Work” – Bank of Montreal
Midas Awards – Craft humour – Certificate
Midas Awards – Products & Services – Certificate
Midas Awards – Use of medium – Certificate

“Save. Earn. Repeat.” – Bank of Montreal
Shopper Innovation Awards – Changing Behaviour – Bronze

“Brands of Santa” – KBS self-promo
Applied Arts – Interactive – Craft Editing
AICE Awards – Docu-style – Finalist
AICE Awards – Best of Toronto – Finalist

2015
“For every leg of the race” – Bank of Montreal
Midas Awards – Sponsorship – Gold
Midas Awards – Use of Medium, TV – Midas Certificate
Media Innovation Awards – Content Integration – Silver
Media Innovation Awards – Financial products and commercial service – Bronze

2014
Ranked #1 Copywriter in Canada
Strategy Magazine’s 2014 Creative Report Card

“Play with your food” – McDonald’s Happy Meal
Webby’s Honoree – Display & Banner Advertising

“Our Chicken. Your Questions.” 
Marketing Awards – Online video campaign – Gold
Applied Arts – Branded Content, single
Applied Arts – Branded Content, series
Applied Arts – Complete Advertising program
Applied Arts – Viral

“Our Food. Your Questions.” – McDonald’s Canada
Cannes Lions – Creative Effectiveness – Shortlist

2013
“Our Food. Your Questions.”
Cannes Lion – Gold, Cyber – Websites & Microsites
Cannes Lion – Silver, Promo and activation – Best use of Social Media Marketing
Cannes Lion – Bronze, Cyber – Digitally led integrated campaign
One Show Interactive Pencil – Silver, Integrated Branding / Integrated Branding Campaign
One Show Interactive – Merit, Social Media / Best Use of Social Media/Facebook
CLIO Award – Mixed Campaign – Bronze
Webby Award – Best Food & Beverage Interactive Advertising & Media
Webby Award – Best Integrated Campaigns Interactive Advertising & Media
Webby Award – Best Customer Service.
People’s Voice Webby Award – Best Customer Service
Cassies – Gold – Off to a good start
Cassies – Gold – Best Integrated Program
Cassies – Globe and Mail effectiveness prize
Food and Beverage (FAB) Awards – Integrated
Food and Beverage (FAB) Awards – Social
Food and Beverage (FAB) Awards – Viral
Food and Beverage (FAB) Awards – Brand of the year (McDonald’s)
London International Awards – Social Media – Finalist
CMA – Best of the best
CMA – Advertising – Consumer Products, Food & Beverage – Gold
CMA – Advertising – Retail – Gold
CMA – Community Engagement – Consumer Products, Food & Beverage – Gold
CMA – Community Engagement –Retail – Gold
CMA – Digital – Consumer Products, Food & Beverage – Gold
CMA – Digital – Retail – Gold
CMA – Integrated – Consumer Products, Food & Beverage – Gold
CMA – Integrated – Retail – Silver
Marketing Awards – Integrated – Gold
Marketing Awards – Digital websites / microsite – Gold
Marketing Awards – Corporate website – Gold
Marketing Awards – Pushing the boundaries – Gold
Marketing Awards – Digital: Best use of social media – Silver
Marketing Awards – Film: Online campaign – Bronze
Marketing Awards – Best in show
Applied Arts – Education/Reference
Applied Arts – Consumer Packaged Goods
Applied Arts – Integrated Campaign
Applied Arts – Viral
Strategy AToMiC Awards – Atomic Idea – Gold
Strategy AToMiC Awards – Digital Engagement – Gold
Strategy AToMiC Awards – Best in Show – Grand Prix
Shopper Innovation Awards: Original Idea – Gold
Shopper Innovation Awards: Targeting – Gold
Shopper Innovation Awards: Tech breakthrough – Gold
Bill Bernbach Award – Non-traditional

“Behind the scenes at a McDonald’s photo shoot”
Cannes Lion – Bronze, Cyber – Online video
Marketing Award – Film: Online Single – Gold
Applied Arts Interactive – Branded Content
Webby Nominee – Branded Entertainment Unscripted
Ad Age Viral Video Awards: Best Brand Transparency
Ad Age – The top 10 ads we loved in 2012
Creativity – Best of 2012 – Film
Huffington Post – Best Canadian commercials of 2012

“From Start to Christmas”
Canadian Marketing Awards – Retail – Bronze
Applied Arts Interactive – Craft: Art Direction

2012
Strategy – Digital AOTY – Gold: Tribal DDB: Our Food. Your Questions.
CommArts – Web Pick of the Day for “Our Food. Your Questions.”

2011
Strategy – Digital AOTY – Honourable Mention: Grip Limited: Maynards’ Most Wanted

2010
Applied Arts – Integrated campaign: “Maynards’ Most Wanted”
ADCC – Self promotion: ”Big Orange Slide”
Applied Arts – Weblog/Social networking: ”Big Orange Slide” (Two years, consecutively.)

2009
Applied Arts – Weblog/Social networking: ”Big Orange Slide”
CommArts – Web Pick of the Day for “Big Orange Slide”
Applied Arts – Civic Nation “United we drive” website
Big Orange – Grip Limited’s employee-of-the-year award for “exemplary innovation, collaboration, creativity and leadership.”

JURIES:
NAA
CMA
AICE

VOLUNTEER:
Corporate representative at Rotman Commerce Marketing Association
Director of Marketing at The Room
Director of Marketing at Praxis Theatre (previously)

THINGS NOT RELATED TO ADVERTISING:
Hiked Nepal’s Annapurna Circuit in 17 days.
Finished the 2006 Mississauga Marathon in 4:25:57.5.
Interviewed 78 theatre artists over 2.5 years, at my (retired) theatre blog, Theatre is Territory.
Adopted two shelter cats, Tobey in 2006 and Petunia in 2009.
Music.

ELSEWHERE:
LinkedIn
Twitter
Instagram
Flickr