Summer Somewhere Else

We were Expedia.ca’s digital agency. They asked us to brainstorm big ideas for their summer promotion. Our idea: Popsicles in the shape of summer’s most desirable destinations.

I like these ads because they were my first significant creative sale (with Haley Fiege) – and an early example of how the big idea is as likely to come from digital as mass.

 

Credits:
Creative director: Jon Finkelstein
Art Director: Haley Fiege
Writer: Ian Mackenzie

  • Client: Expedia.ca
  • Date: August, 2008
  • Role: Writer