People are more likely to change their financial habits during key life events. To help Manulife Financial connect with them during those key moments, we built the Get Prepared hub – a series of life-stage “welcome mats” serving tools, tips and advice around financial preparedness.
A series of cinemagraphs to payed off the metaphor in each our our eight Get Prepared” videos.
To further socialize the brand, we created infographics for Manulife’s Facebook page that connected with the life stages.
Our insight: Good data visualization is the key to powerful infographics.