From Start to Christmas

We needed people to think of Canadian Tire not just in the weeks leading up to Christmas Day – but for the entire two-month season starting November 2.
So we created a branded content platform with 25 fun and functional tips at its core. And we released those tips to coincide with changing consumer behaviour throughout the season.

Inspirational
Bite-sized hits to help Canadians stay inspired.

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Instructional
Infographics to help Canadians take care of themselves – and their pets – at Christmas.

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petcare-infographicUser generated
Getting users involved – then reflecting their participation back at them.

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Shareable
Simple. Seasonal. Shareable. We designed these posts to be all three.
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Credits:
Associate Creative Directors: Mara Binudin, Ian Mackenzie
Art Director: Kara Wark
Copywriter: Tiffany Chung
Designers: Dev Gupta, Jean-Lou Renoux
Illustrators: Becca Clason, Lauren Hom, Jacquie Lee, Andrew Bannecker, Tad Carpenter, Eric Mortensen

Honours:
Canadian Marketing Awards – Retail – Bronze
Applied Arts Interactive – Craft: Art Direction

  • Client: Canadian Tire
  • Date: August, 2013
  • Role: Associate Creative Director