So we created a branded content platform with 25 fun and functional tips at its core. And we released those tips to coincide with changing consumer behaviour throughout the season.
Bite-sized hits to help Canadians stay inspired.
Infographics to help Canadians take care of themselves – and their pets – at Christmas.
Simple. Seasonal. Shareable. We designed these posts to be all three.
Associate Creative Directors: Mara Binudin, Ian Mackenzie
Art Director: Kara Wark
Copywriter: Tiffany Chung
Designers: Dev Gupta, Jean-Lou Renoux
Illustrators: Becca Clason, Lauren Hom, Jacquie Lee, Andrew Bannecker, Tad Carpenter, Eric Mortensen
Canadian Marketing Awards – Retail – Bronze
Applied Arts Interactive – Craft: Art Direction