For every leg of the race

A strategic integrated partnership between BMO and Canada’s most-watched TV show during the summer. BMO employees and products were woven into The Amazing Race Canada’s storyline, appearing at key moments to fulfill the brand’s promise of being the bank that’s “here to help.”

As contestants travelled across Canada in the show, so did our series of six TV spots.

Recognition:
Midas Awards – Sponsorship – Gold
Midas Awards – Use of Medium, TV – Midas Certificate
Media Innovation Awards – Content Integration – Silver
Media Innovation Awards – Financial products & commercial service – Bronze
  • Client: BMO
  • Date: January, 2016
  • Role: Creative Director