Burger Backlash

An integrated campaign that recasts Taco Bell as the rebellious underdog in a war against hamburgers.

In-store and out-of-home:

rebel_without_a_bun_web

Trayliner:

image.cid

OOH for an LTO:

claim_your_steak_TSA


Credits:
Creative Directors: Scott Dube, Randy Stein
Art Director: Joel Holtby
Writer: Ian Mackenzie
Director of client services: John Miller
Business manager: Jill Patterson
Photographer: Edward Pond
  • Client: Taco Bell
  • Date: August, 2011
  • Role: Copywriter